I'm Lenna Conley Jasuja — a brand marketing and creative leader who combines Fortune 100 discipline with purpose-driven storytelling. I build teams that turn complex value into campaigns people actually feel while delivering measurable growth.
I'm a cross-disciplined marketer with a track record of building and elevating brands at the intersection of strategy, creativity, and purpose. Leading brand strategy in oncology sharpened my ability to market with both rigor and empathy — translating complex clinical value into narratives that move patients to act.
At City of Hope, a top-10 NCI-designated cancer system, I led enterprise brand marketing and creative across 40+ locations, unifying City of Hope and Cancer Treatment Centers of America into a national brand post-acquisition.
Before healthcare, I spent nearly two decades in CPG at Newell Brands, leading marketing for Crock-Pot, Mr. Coffee, Calphalon, and Oster — launching over 100 products and driving both retail and DTC growth. My career began in brand activation at Procter & Gamble and Unilever, where I built the discipline of consumer-led, data-driven marketing.
